January 29th, 2026
King Ursa Event — in partnership with ICON Digital

This one-day event digs into the forces reshaping culture, the evolving role of creativity, and the practical impact of emerging technologies on performance. You’ll leave with clear, applicable strategies delivered by a group of best-in-class global leaders.

SPEAKERS

Gurdeep Puri
Founding Partner  |  The Effectiveness Partnership and The House of Creative Impact
A global authority on marketing effectiveness whose work spans 400 award-winning cases for brands such as McDonald’s and Google, and a long-standing contributor to Cannes Lions.
Cliff Jones
Faculty of Business and Law | University of the West of England’s & Senior Writer | London Financial Times
A leading voice in reflexive leadership, guiding executives through complexity, clarity, and reinvention in the post-digital era through the acclaimed Lyra programme.
Brent Nelsen
Global Chief Innovation and Strategy Officer |  Eldeman
A veteran strategist known for earned-first creativity, 40 Cannes Lions wins, and leadership roles shaping global strategy at Publicis and Leo Burnett.
Paulo Salomao
Founder, CEO  |  King Ursa
Founder and CEO of King Ursa and an ICA Board Member shaping the future of AI-enabled creative impact, challenger brand thinking, and value-driven innovation.
Karla Congson
CEO/CTO  |  Agentiiv
CEO and CTO of Agentiiv, a Canadian business leader recognised for 25+ years in innovation, marketing and AI, now building secure AI agent workflows that turn technology into real competitive advantage.
Fab Dolan
Founder, CEO  |  99Ravens.ai
Founder and CEO of 99Ravens.ai and former Global CMO of Google Android, now building proprietary AI copilots that elevate CMO performance across tech, CPG, and global marketing.

SCHEDULE

Morning Keynotes

Why Brands Risk Being Forgotten

9:00 am

Paulo Salomao

Culture Is the Media and the Message

9:20 am

Brent Nelsen

Inside a Future Brand: What Changes When Culture, Company & Communications  Anticipate

9:50 am

Brent Nelsen

Elevated: How to Rebuild Expertise When AI Broke the Rules
The Leadership Guide to Critical Intelligence in the Age of Machines

10:20 am

Karla Congson

Software is worthless. Expertise is everything.

10:50 am

Fab Dolan

So…Are You a Future Brand

11:15 am

Brent Nelsen / Paulo Salomao

Closing Manifesto Future-Proof or Forgotten: Your Next 90 Days Start Here

12:00 PM

Paulo Salomao

AFTERNOON LABS

The Effectiveness Imperative: Proving the Commercial Value of Communications

1:15 pm

Gurdeep Puri

Reflexive Leadership: Building Episodic Stability

1:15 pm

Cliff Jones

The Effectiveness Imperative: Proving the Commercial Value of Communications

3:00 pm

Gurdeep Puri

Reflexive Leadership: Building Episodic Stability

3:00 pm

Cliff Jones

Cocktails

4:45 pm

APPLY TO ATTEND

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SPONSORS

A King Ursa event in partnership with ICON Digital