Our leadership brings experience, empathy, and creative innovation to every collaboration—because the best outcomes demand nothing less.

Most marketing today is too easy to ignore. It lacks point of view, tension, and commercial impact. Paulo Salomão, Founder & CEO of King Ursa, built an agency to defy that drift.

Paulo runs King Ursa as a fiercely independent, senior-led creative shop integrating strategy, creative, media, AI, and cultural intelligence under one roof. The agency rejects the filler-content factory approach in favour of work designed to stop attention, stick in memory, and drive measurable commercial outcomes.

His public stance is direct: safe creative is often the most expensive mistake. He advocates for earned-first ideas that generate cultural momentum before paid media amplifies them. For Paulo, creativity is business leverage, not decoration. He argues that the real currency is attentive seconds, not impressions; emotional readiness, not awareness.

Paulo writes regularly on the intersection of culture, challenger brand strategy, AI-integrated creative, and CPG marketing effectiveness. His thesis: the industry is over-optimized for speed and under-invested in judgment. The agencies that win the next decade will lead with strategic courage and commercial clarity, not faster production lines.

Today his focus is on building King Ursa into the agency partner for brands that refuse to blend in — connecting every creative decision directly to measurable business performance. Read his perspectives at kingursa.com/perspectives or connect with him on LinkedIn.

With over 25 years of experience, Helena brings deep expertise across all media channels and categories—from CPG and financial services to retail and public service. She’s led integrated campaigns for major brands including Kraft, Nestlé, Metro, Dairy Queen, and the City of Toronto. 

Known for her agnostic, results-focused approach, Helena builds smart, scalable solutions that strengthen brands and teams alike. At King Ursa, she continues to drive operational excellence while bringing big-picture strategy to every brief.

Jenn is a senior strategist with deep expertise in positioning, messaging, and audience insight. She helps brands sharpen their story and build stronger connections with the people they’re trying to reach. 

Equally at home in brand transformation and campaign development, she works closely with creative, media, analytics, and client teams to align around a clear audience truth.

She’s also a believer in—and practitioner of—workshops that build alignment and uncover the emotional drivers behind loyalty and lasting brand connection.

Elysia is a strategic business partner who helps organizations translate ambition into growth by aligning creative thinking with cultural relevance to deliver commercial success. She brings a 360° perspective shaped by experience across advertising, branding, media, and PR, enabling integrated solutions that move brands and businesses forward.

Her work spans government, tourism, financial services, tech, and global CPG, with mandates for organizations including Amazon, Kellogg’s, and Telus. Her work has been recognized by the Effies, the Clios, and others for impact.

Elysia believes exceptional execution is table stakes, and that the strongest partnerships are built on trust, transparency, and shared ownership.

Tara’s journey began on the frontlines of entrepreneurship—founding, scaling, and ultimately selling her own marketing agency based in the Prairies. That hands-on experience gave her more than just operational expertise—it shaped her into the kind of strategist who deeply understands what’s at stake for business owners and executives.

Now as Principal for the Prairie Regions at King Ursa, Tara brings over a decade of marketing leadership to brands ready to evolve. Her background in sociology gives her an edge in understanding consumer behaviour and buying psychology—insights that power campaigns built not just to look good, but to perform. If you're building something meaningful and want a partner who gets it—you’ve found her.

Sarah is a strategic partner in shaping brands’ voices through high-impact social campaigns. With deep expertise in digital strategy and performance reporting, she delivers data-driven insights that fuel smarter decisions and measurable results. 

From concept to completion, she leads campaigns that are as creative as they are effective—building engaged communities, refining brand voice, and turning audience behaviour into action. Her work blends innovation, transparency, and precision to help brands increase affinity in an ever-evolving digital landscape.

Alex Christopoulos is a dedicated executive with over 25 years of experience in Finance and Accounting, including 18 years as CFO.

He became CEO of ICON Digital Productions on January 1, 2024. ICON, a global leader in Visual Communications Media, continues to grow and evolve under his leadership, with a focus on innovation, strong client partnerships, and long-term sustainability.

Throughout his career, Alex has been known for his collaborative leadership style, strategic thinking, and commitment to building strong, people-focused teams. He has played a key role in leading ICON through major changes, including technology upgrades and successful acquisitions.

Outside of work, Alex is a passionate community supporter with a strong commitment to philanthropy, especially causes related to autism.

He actively supports organizations such as the Geneva Centre for Autism, For Little Monkeys, and the MLSE Foundation, and is a proud advocate for children and families affected by autism. Giving back has always been an important part of his life, and he’s grateful for the opportunity to contribute to meaningful initiatives that create real impact.Alex is also a proud father of three boys and volunteers as a youth soccer coach. He values mentorship, inclusion, and staying connected to those around him. Whether in business or in everyday life, he leads with empathy, teamwork, and a genuine desire to help others.

With 25+ years of leadership across digital media, sales, and marketing, Chris is driving King Ursa’s evolution through data-led storytelling and transformative media models. His focus on actionable insights over empty efficiency ensures campaigns resonate, perform, and endure. 

By bridging media strategy with creative development—and integrating AI with human ingenuity—Chris helps brands cut through the noise. His impact is already evident in recent wins that turned fragmented data into unified campaigns with real business results.