Our leadership brings experience, empathy, and creative innovation to every collaboration—because the best outcomes demand nothing less.

A unique cross-platform thinker, Paulo continues to push the boundaries of his leadership mindset by facilitating collaboration from all silos of the industry. As an early adopter of tech, he spearheads innovative products and solutions at the forefront of his industry.

An entrepreneur at heart, he is the co-founder of 3 successful businesses, introducing not only unique operational solutions but also leading their brands to conquer influential and purposeful positionings.

Never one to rest on his laurels, Paulo continues to share his learnings by speaking at marketing conferences, presenting his thought-provoking theses and running workshops at colleges and universities.

With 25+ years of leadership across digital media, sales, and marketing, Chris is driving King Ursa’s evolution through data-led storytelling and transformative media models. His focus on actionable insights over empty efficiency ensures campaigns resonate, perform, and endure. 

By bridging media strategy with creative development—and integrating AI with human ingenuity—Chris helps brands cut through the noise. His impact is already evident in recent wins that turned fragmented data into unified campaigns with real business results.

With over 25 years of experience, Helena brings deep expertise across all media channels and categories—from CPG and financial services to retail and public service. She’s led integrated campaigns for major brands including Kraft, Nestlé, Metro, Dairy Queen, and the City of Toronto. 

Known for her agnostic, results-focused approach, Helena builds smart, scalable solutions that strengthen brands and teams alike. At King Ursa, she continues to drive operational excellence while bringing big-picture strategy to every brief.

For 25 years, Trent has been helping great businesses become great brands.

He has worked on many global brands including Coca-Cola, Jack Daniel’s, Cadbury, Budweiser and Kraft, and iconic Canadian brands such as Rogers, McCain, Molson, Metro, OLG, Astro and Labatt. He has helped run some of the leading agencies in Canada, and even started a couple of his own.

He has been there and done that but remains naturally curious and believes reputation and relationships are life’s true currency.

Jenn is a senior strategist with deep expertise in positioning, messaging, and audience insight. She helps brands sharpen their story and build stronger connections with the people they’re trying to reach. 

Equally at home in brand transformation and campaign development, she works closely with creative, media, analytics, and client teams to align around a clear audience truth.

She’s also a believer in—and practitioner of—workshops that build alignment and uncover the emotional drivers behind loyalty and lasting brand connection.

Driven by the belief that creativity should deliver results, Grant leads with ideas that move people and business. His work consistently balances craft and impact—earning recognition from The One Show, Effies, Clios, and national media. 

From national brand platforms to breakthrough social campaigns, his leadership has helped make King Ursa a fully integrated, award-winning agency partner known for bold thinking, high standards, and creative that earns attention and drives measurable results.

Tara’s journey began on the frontlines of entrepreneurship—founding, scaling, and ultimately selling her own marketing agency based in the Prairies. That hands-on experience gave her more than just operational expertise—it shaped her into the kind of strategist who deeply understands what’s at stake for business owners and executives.

Now as Principal for the Prairie Regions at King Ursa, Tara brings over a decade of marketing leadership to brands ready to evolve. Her background in sociology gives her an edge in understanding consumer behaviour and buying psychology—insights that power campaigns built not just to look good, but to perform. If you're building something meaningful and want a partner who gets it—you’ve found her.

Sarah is a strategic partner in shaping brands’ voices through high-impact social campaigns. With deep expertise in digital strategy and performance reporting, she delivers data-driven insights that fuel smarter decisions and measurable results. 

From concept to completion, she leads campaigns that are as creative as they are effective—building engaged communities, refining brand voice, and turning audience behaviour into action. Her work blends innovation, transparency, and precision to help brands increase affinity in an ever-evolving digital landscape.