Across Canada, anti-Muslim hate was becoming far too common. In 2021, the crisis reached a devastating peak when a Muslim family was intentionally run down, leaving a community reeling. Zabiha Halal knew it had to act.
As both advocates and members of the community, the brand deeply understood the pain of prejudice and the weight of harmful stereotypes. Dear Canada was an open letter to a country that prided itself on being open-minded — a national platform created to confront uncomfortable truths and give Muslims a voice, loud and clear.