Future-Proof or Forgotten brought together a private room of CMOs to pressure-test assumptions, challenge safe thinking, and reset how relevance, culture, and technology should be approached in the year ahead.

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SPEAKERS HIGHLIGHTS

“Prove the value of creativity by linking ideas to real business outcomes”
Gurdeep Puri
Founding Partner  |  The Effectiveness Partnership and The House of Creative Impact
A global authority on marketing effectiveness whose work spans 400 award-winning cases for brands such as McDonald’s and Google, and a long-standing contributor to Cannes Lions.
“In a world without certainty, the job of leadership is sense-making, not control”
Cliff Jones
Faculty of Business and Law | University of the West of England’s & Senior Writer | London Financial Times
A leading voice in reflexive leadership, guiding executives through complexity, clarity, and reinvention in the post-digital era through the acclaimed Lyra programme.
“Show up in culture like it’s the main feed”
Brent Nelsen
Global Chief Innovation and Strategy Officer |  Eldeman
A veteran strategist known for earned-first creativity, 40 Cannes Lions wins, and leadership roles shaping global strategy at Publicis and Leo Burnett.
“Being aware of the future doesn’t matter if you're not building for it”
Paulo Salomao
Founder, CEO  |  King Ursa
Founder and CEO of King Ursa and an ICA Board Member shaping the future of AI-enabled creative impact, challenger brand thinking, and value-driven innovation.
“Don’t outsource decisions to AI. Upgrade judgment,
not just tools”
Karla Congson
CEO/CTO  |  Agentiiv
CEO and CTO of Agentiiv, a Canadian business leader recognised for 25+ years in innovation, marketing and AI, now building secure AI agent workflows that turn technology into real competitive advantage.
“Scale your expertise (not generic AI). AI is the megaphone, not the magic”
Fab Dolan
Founder, CEO  |  99Ravens.ai
Founder and CEO of 99Ravens.ai and former Global CMO of Google Android, now building proprietary AI copilots that elevate CMO performance across tech, CPG, and global marketing.

SPONSORS

A King Ursa event in partnership with ICON Digital